01
welcome

Justin simplifies

complex workflows into

systems that click.

products people love.

platforms that empower.

interactions that guide.

solutions that scale.

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FRIENDS
01
Servıces

Design, strategy and everything in between.

Product Design

I design and iterate digital products from concept to prototype, supporting through the development process to create intuitive experiences that balance user needs, business goals and technical realities.

  • UX Design
  • Interaction Design
  • Prototyping
  • User Flows
  • Responsive Design
  • Accessibility

UX Strategy

I turn complex problems into clear experience strategies that align user needs, business objectives and opportunities for meaningful improvement.

  • Product Strategy
  • Information Architecture
  • Design Operations
  • Product Definition
  • Service Design
  • Journey Mapping

Product Management

I guide products from vision to execution, defining priorities, aligning teams and creating roadmaps that turn ideas into outcomes.

  • Product Roadmapping
  • Feature Prioritization
  • Requirements Definition
  • Product Planning
  • Product Workshops
  • Release Planning

User Research

I use research to observe, listen and empathize with users, uncovering insights that bring clarity to product and design decisions.

  • User Research
  • In Depth Interviews
  • Usability Testing
  • Qualitative Analysis
  • Research Synthesis
  • Reporting

UI Design

I create thoughtful, polished interfaces that use visual hierarchy, typography and interaction to make digital experiences clear and engaging.

  • Visual Design
  • Interface Design
  • Typography
  • Visual Hierarchy
  • Layout Design
  • Interaction Patterns

Design Systems

I build scalable design systems that bring consistency to digital products while making design and development more efficient.

  • Component Libraries
  • Design Tokens
  • Design Guidelines
  • Pattern Libraries
  • Design System Documentation
  • Design Governance
02
Works

Latest Projects

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Latest Projects

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Latest Projects

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Latest Projects

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Streamline App Design

Camping World App Design

Ford Ordering Platform Redesign

Westfield Insurance Site Redesign

“Justin's passion for design and UX shines through in every conversation. He has seamlessly integrated himself into our team and consistently comes up with innovative designs."
Andrew
Manager, ECS Tuning
“I'm so glad you're with us at Camping World! We would have never been able to build the right app or develop the right solution without your UX guidance. Our users and business teams are thrilled!”
Aaron
Engineer, Camping World
“Justin is extremely talented and always advocates for the user while meeting the needs of the business. I highly recommend Justin to any organization in need of a highly talented UX and Design leader."
Jill
Product Owner, Cardinal Health
"Justin is wise, collaborative and fun! I love working and collaborating with him on projects at Westfield. Users have raved that he has made our HR portal much simpler and easier-to-use."
Jennifer
HR Exec, Westfield
03
about me

Exciteable, amped and making sites, apps and platforms easy to use.

I'm a designer, researcher, problem solver and lifelong tinkerer from Ohio. I've spent most of my career asking questions, untangling complicated problems and figuring out how to make digital products work better for the people who actually have to use them.

Curiosity is pretty much the common thread in everything I do. Whether I'm digging into a complex enterprise workflow, obsessing over the details of an interface, collecting records or disappearing into a new game: I like figuring out how things work and them making them work better.

Complexity into Simplicity.

I turn complicated workflows and requirements into experiences that feel straightforward.

Think Big. And Small.

I think in systems and strategy without losing sight of the details that make an experience work.

Driven by Curiosity.

Good design starts with curiosity and understanding people, problems and asking questions.

Always Designing.

Design doesn’t stop at work. I’m always making, tweaking or optimizing something.

Product Strategy

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Design Systems

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Product Design

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UI Design

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User Research

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Brand Development

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Digital Marketing

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Graphic Design

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UX Strategy

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Product Strategy

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UX & Product Design

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Identity & Branding

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04
RESUME

13 Years of Designing Products Which Improve People's Lives.

Justin Watts is a seasoned Product, Interaction and UX Designer with 13 years of experience in enterprise, agency and startup UX. He's successfully partnered with tons of companies on lots of products. His passion is using research and design to deliver elegant product solutions.

RR Donnelley (RRD)

Product Design Manager

2021 -        

The Home Depot

Principal UX Designer

2021-2022

Camping World

User Experience Lead

2019-2021

Westfield Insurance

Senior UX Designer

2017-2019

Cardinal Health

UX Designer

2019-2021

Precision Dialogue

User Experience Analyst

2019-2021

Kent State University

Master of UX

2011-2013

05
Contact

Let's Work Together and Build Something Cool!

Need assistance with a project? Simply fill out the contact form below and I will be in touch soon.

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