hellO

I'm Justin, a UX and INteraction Designer from Ohio who loves solving design problems.

Justin Watts is a seasoned Product, Interaction and UX Designer with 13 years of experience in enterprise, agency and startup UX. He's successfully partnered with tons of companies on lots of products. His passion is using research and design to deliver elegant product solutions.

VIEW MY WORK

USABLE. FUN. design. USABLE. FUN. DESIGN.

USABLE. FUN. design. USABLE. FUN. DESIGN.

This is some text inside of a div block.

I'm Justin a UX and INteraction Designer from Ohio.

Justin Watts is a seasoned UX / IxD / UI Designer with 13 years of experience in enterprise, agency and startup UX. He's successfully partnered with tons of companies on lots of products. His passion is using research and design to deliver elegant product solutions.

VIEW MY WORK
What I Do

WHAT WOULD YOU
SAY... YOU DO HERE?

UX Design

Adept at design and iteration of wireframes and interactive prototypes delivering elegant solutions.

Ui/ux STRATEGY

Skilled in quickly understanding, planning and executing on the user-centered strategy for digital products.

Product Design

I can roadmap and plan product strategy based on user, business and technical understanding.

USER RESEARCH

I have the research skillset to observe, listen and empathize with users to determine solutions that work.

Who’s behind all this great work?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce varius faucibus massa sollicitudin amet augue. Nibh metus a semper purus mauris duis.

Book a call

Watch video to discover more

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce varius faucibus massa sollicitudin amet augue. Nibh metus a semper purus mauris duis. Lorem eu neque.

Testimonials

OH NO, WHAT DO THEY THINK?

Justin's passion for UX shines through in every conversation. He has seamlessly integrated himself into our team and consistently contributes innovative designs.

Andrew
Web Manager, ECS Tuning

I'm so glad you're here! We would have never been able to build the right app or develop the right solution without your UX guidance.

Aaron
Engineer, Camping World

Justin is wise, collaborative and fun! I love working with him. Users have raved that he has made our HR portal much simpler and easier-to-use.

Jennifer
HR, Westfield

It’s always a learning experience working with Justin. He gave me the a desire to kickstart my UX journey. Great inspiration for UX rookies like me!

Ralph
Designer, RRD

I am very helped by this E-wallet application , my days are very easy to use this application and its very helpful in my life , even I can pay a short time 😍

Shahin Alam
CEO, SamirTS

I am very helped by this E-wallet application , my days are very easy to use this application and its very helpful in my life , even I can pay a short time 😍

Shahin Alam
CEO, SamirTS
PROBLEMS
FAQ

ME ME ME ME

Who is this Justin Watts person?

I'm a family man and enjoy hanging out with my lady and daughter. 🎥 My first passion is film and media so you can catch me at the cinema quite a bit. Getting lost in story is a great pleasure and way to silence the stresses of normal life. 🎵 Music is another passion that I can't get enough of regardless of genre. I have been buying records for over 20 years and have a pretty massive collection of everything from punk, techno and metal. 💪 I'm also interested in health so I do a lot of workouts and hiking to keep fit. 🐈 I appreciate the calming nature of cats and have one named Harold who is a finicky but lovable. 🎮 I'm a devout video gamer who loves a good platformer, strategy or RPG game. 🎢 My family and I love rollercoasters and will go on any one you throw at us whether at Cedar Point or beyond.

Why on earth did I make a UX portfolio?

There is a lot of discussion around the need for UX designers to make a portfolio showcasing their work. For me personally, it is about consolidating a handful of UX projects into an easy-to-understand format. This hopefully helps people understand my strengths as a designer and also helps me keep perspective of my career and evolution as a designer.

What types of UX work have you done?

A lot! I've been lucky enough to work in Enterprise UX, Agency UX and Startup UX for over 10 years. Each project I've been on has helped me expand my understanding and skills in UX, UI and User Research. Specifically, I have worked on a lot of traditional eCommerce websites selling products, services and goods including Westfield, Cardinal Health, Key Bank, Sundays and Puma. In addition to traditional types of B2C UX, I also seem to get lucky to get more complex and funky types of UX work such as designing an Underwriting system for Westfield, a complex redesign for a B2B / B2C website at RRD and designing apps for internal employees at Home Depot and Camping World. The truth is I really like all types of UX and appreciate the challenge involved in any type of cross-functional project. Through all of my years of UX experience I have learned how to achieve success with any set of circumstances.

What is your favorite part of UX work?

The world is complex and helping people out by simplifying their tools, systems and websites is massively rewarding. I think that UX gives the chance to work with people from a lot of differing backgrounds and allows collaboration with many important roles all working together to get a job done. I also really, really like interaction design and making things work seamlessly. The other bit is I really enjoy strategy and figuring out how to work under project constraints, with resource limitations and making something concrete from an ambiguous starting point. Something that I am learning more recently is how much I enjoy helping younger designers refine their skills.

What advice do you have for budding UX Designers?

The UX world is changing in 2025. It seems juniors are having a difficult time finding their way into jobs. The backlash against bootcamps is afoot and there are more questions than answers. For me, the best way to get my foot into the door was a low-paying internship at a local usability lab. This was an incredible way to surround myself with highly-skilled professionals who would graciously donate time helping me to learn. You get on-the-job experience and also have a safe space to fail. This is massively important and can give you a real advantage before you get into enterprise level UX.

Why does your portfolio look like this?

My portfolio is an intentional, visual and visceral reaction to the constant chase for perfection in UX. The reality of UX is that the designs we are constantly tweaking are in a constant state of disarray until they are not. We spend most of our time living in chaos and ambiguity and I feel that is not much reflected or acknowledged by people in the field. I wanted to show that messiness can still be beautiful and usable while tipping my hat to the chaotic landscapes that designers often find themselves living in during much of a project or initiative. All jokes aside, I wanted something that was messy, dumb and sort of fun rather than the clean, pixel-perfect site I had the last couple of years.

What are you listening to?

I'm glad you asked because I'll tell you. A lot, as often as possible. I'm even back to making electronic music again with Ableton as a way to decompress and be creative. It's strange, I never considered myself creative but here I am making tunes and designing creative things. Anyway, here are a few LPs I've been listening to lately but fair warning you problably won't like any of it:

Pelican
"Flickering Resonance"
Barker
"Stochastic Drift"
Sumac
"The Film"
Corpus Offal
"S/T"